Salient – Cumpro Solutions – Digital Marketing Agency

BUSINESS OVERVIEW

Salient Accounting & Finance have won multiple awards in accounting and financial advisory. This firm is based in Essex, United Kingdom offering extensive financial services to established businesses, startups and individuals. They work with clients across industries, from small to large firms and enterprises and their services include:

Full accounting services (self-assessment, payroll, bookkeeping etc.)
Commercial financial consulting (finance assistance)
Tax planning and compliance, including corporate tax, VAT, capital allowance and tax disputes.
Sector-specialized support for retail, ecommerce, construction, technology, hospitality and more.
Personal finance planning and investment guidance.

BUSINESS HIGHLIGHTS

Company Founded: 2008

Working Industry: Accounting, finance and tax advisory

Headquarters: Essex, England
Employees: 50–249 team members
WInning awards & Recognition: Both in accounting accuracy and client service efficiency
Client’s experiences: Verified clients praise with 5.0 star average ratings for professionalism, reliability, effective communication and tangible impact on finance.

OUR CHALLENGES

Salient was operating in highly competitive market of accounting and advisory where they face multiple issues while operating and growing their business:

Clients want compliance with proactive insights because usual traditional accounting firms focus only on bookkeeping and filing taxes.
Clients want to overcome the financial complexity increases every year about global tax changes, VAT rules and more.
Hard to stand out with highly reputed firms who already offer exceptional quality services and have gained trust in the market.
Require consistent perceived values for clients retention

SOLUTION - ISR MODEL

For continuous business growth, Salient required a systematic approach that delivered clear, measurable value while allowing their services to scale effectively. They also needed a model that would keep clients engaged over the long term rather than through one-off engagements. To achieve this, Salient adopted the ISR system (Identify, Solve, Repeat) in a way that mention below. This framework helped them consistently uncover client needs, deliver impactful solutions, and refine their offerings. As a result, ISR became the foundation of their sustainable growth strategy.

Step 01 Problem (Unaware Clients): Identified that clients often treat accounting as a back-office necessity rather than a strategic growth tool and business partner so it needed to aware them and change their mindset.
Step 01 Solution (Free Sessions): Shifted marketing strategy from tactical compliance to strategic insights with solid logical proofs. For this offered clients a free sessions to tailor their tax strategy, with expert’s advice and proactive planning
Step 03 Results (Sales + High CRR): Gained a prominent recognition in the market with a strong credible identity and got clients with higher retention rates because clients began trusting and seeing Salient as a strategic growth partner rather than just a bookkeeping a tax filling firm.

Step 01 Problem (Market visibility issues): Identified company has gained the strong identity which requires for strong credibility and close big clients, but still most of potential & high paying clients are unaware about Salient and unable to find it.
Step 02 Solution (Google search presence): Figured out, potential clients usually search for services or firms on Google and business need to be visible in their searches through SEO or paid ads, so professional and user friendly website and results oriented SEO strategy helped Salient to reach those potential clients who were actively looking for services.
Step 03 Results (Digital leads system): In outcome, company starts to appear in Google searches and have an automated sales generation system that continuously gives inbound leads from online to the inbox.

Step 01 Problem (Missing opportunities): Noticed some potential clients are searching for more other services which Salient was not offering & losing the opportunity to generate leads and maximize revenue from there.
Step 02 Solution (Services expansion): Decided to expand Salient to other multiple services which are high in demand and design irresistible offers for the clients. Also it needs to redesign SEO strategy to get appear in client’s search queries who require these new offering services.
Step 03 Results (Boost the revenue): New and wide range of services enabled Salient to target a large size of audience who needs the services. In results company maximise the revenue, get more leads than before and provide quality services to national and international clients.

VISUALS OVERVIEW

Salient Accounting & Finance has gained the credibility and trust of targeted clients through their strong reputation in industry. Have a sales generation system which gives them a world wide approach to the potential clients & continuously generate new leads on automation.