Clapham Construction – Cumpro Solutions

BUSINESS OVERVIEW

Clapham Construction is a professional construction company providing reliable residential and commercial construction solutions. This business operates in a highly competitive and trust based industry where credibility, trust and reputation play a major role in winning projects, also it’s essential for long term growth and market authority.

BUSINESS HIGHLIGHTS

Founded in March 13, 2017

Working industry – construction, building projects and home extensions.

Headquarter at Clapham Junction, London, United Kingdom

Over 20 years of collective construction experience

Average 5.0 / 5.0 ratings based on 73 Google reviews

Approximately 4.7 / 5.0 average rating on trust pilot

OUR CHALLENGES

Like many construction businesses transitioning into the digital era, Clapham Construction faced multiple challenges that limited its growth potential:

Struggled to compete with digitally aggressive construction brands that dominated online channels and attracted most of the leads.
Found it difficult to clearly communicate their expertise, credibility, and trust factors to potential clients in a crowded marketplace.
Experienced inconsistent lead flow, resulting in unpredictable inbound inquiries that made business planning harder.
Had weak online visibility and presence compared to larger competitors, which limited their ability to attract new clients.
Wasted significant time engaging with unqualified leads or those focused solely on price rather than value.
Lacked a clear system to track, analyze, and continuously improve marketing performance, leading to inefficiencies in strategy execution.

SOLUTION - ISR MODEL

Clapham Construction recognized critical challenges in the competitive construction industry and needed a strategic approach to clearly communicate the USPs with potential clients while scaling their business and generating consistent qualified leads. They addressed this by implementing the ISR system as follows:

Step 01 Problem (Trusting issues): Struggling to effectively communicate its USPs and values to targeted clients through its marketing strategies, which led to issues with trust from the clients’ side.
Step 02 Solution (USP alignment): Through in-depth market research, identified the clients’ existing problems and desires. Based on these insights, redesigned the company’s USPs and highlighted them in marketing campaigns using persuasive copywriting.
Results (Brand credibility): The company developed a strong and credible identity. Clients began to understand the company’s USPs and values, and they started trusting the company as a reliable partner to work with.

Step 01 Problem (Digital presence): Weak online visibility that creates difficulty to compete with aggressive competitors and gave unqualified leads
Step 02 Solution (Strategic redesign): Redesigned the company’s current online presence in an attractive and professional style, showcased expertise and delivered projects through engaging videos, and incorporated the USPs into the designs.
Step 03 Results (Strong position): As a result of these actions, gained strong leverage against the aggressive competitors and started receiving better-qualified leads than before.

VISUALS OVERVIEW

Finally, Clapham Construstion overcame the issues of client awareness about the company’s USP and core values which led to clients’ trust issues, by aligning USPs with clients main problems and desires that established client’s trust and credibility about the company that make a strong position in highly competitive market, and generate pre-qualified leads.