ABN Education – Cumpro Solutions – Digital Marketing Agency

BUSINESS OVERVIEW

ABN Education is a professional education consultancy firm operating in Pakistan primarily focused on helping students pursue international education opportunities and positioned itself as a trusted academic partner. This institute provides end-to-end guidance for students planning to study abroad, including carrer counseling, university selection, admissions support, visa guidance and pre-departure assistance.

BUSINESS HIGHLIGHTS

Industry: Education consultancy / Study abroad services

Founded: Operational for multiple years

Core services: Study abroad counseling, admissions guidance, visa assistance

Target market: Students seeking international education opportunities

Geographic focus: Pakistan (with global university partnerships)

Digital presence: Website, Facebook & Instagram

OUR CHALLENGES

Although ABN Education offered strong academic counseling services, the business faced several challenges common to education consultancies operating in a highly competitive and trust sensitive market. Students and parents often struggled to differentiate between genuine consultants and unreliable agents, making trust and clarity a major hurdle. Several key challenges they faced are below:

Lack of trust due to widespread fraud and misinformation in the education consultancy market
High competition from local agents offering unrealistic promises
Difficulty in communicating digitally about credibility and success stories
Educating students and parents about realistic admission and visa processes
Low quality inquiries from students with unclear goals or expectations

SOLUTION - ISR MODEL

To overcome the challenges and establish sustainable growth, ABN Education implemented a structured ISR (Identify → Solve → Repeat) model. This approach allowed the company to systematically solve current problems of trust, digital positioning, marketing, quality of leads, and others.

Step 01 Problem (Trust issues): Students and parents were hesitant to trust education consultants due to negative experiences in the market. ABN Education struggled to clearly convey its ethical approach, and genuine success stories through its marketing.
Step 02 Solution (Authority building): Focused on transparent communication by highlighting real counseling processes, realistic outcomes, step-by-step guidance. Informational content was used to educate about admissions criteria, visa requirements, and common student mistakes.
Step 03 Results (Increased trust): Prospective students began to view ABN as a credible and honest consultancy. Trust improved, and inquiries increasingly came from genuinely interested students.

Step 01 Problem (Unrealistic expectations): Many students and parents approached ABN with assumptions of guaranteed admissions or visas, influenced by misinformation in the market. This created dissatisfaction even before the counselling process began.
Step 02 Solution (Expectations Alignment): Introduced structured counselling sessions where admission criteria, visa risks, timeline, and responsibilities were clearly explained at the very first interaction.
Step 03 Results (Clarity & Transparency): Students and parents gained a realistic understanding of the process leading to smoother counseling journeys and reduced dissatisfactions.

Step 01 Problem (Weak digital visibility): Despite offering quality services, ABN’s digital presence lacked strategic structure, making it difficult to compete with aggressive online consultants.
Step 02 Solution (Strategic optimization): Optimized website and social media accounts with clear messaging, educational posts, and communication in a simple and professional way.
Step 03 Results (Stronger online position): Achieved better online visibility, and strong brand recognition that attracts students actively researching study abroad options.

VISUALS OVERVIEW

ABN Education overcame trust issues, competitive pressure, and low quality inquiries by focusing on transparency, educational content, and strategic digital positioning that strengthened its credibility and built long term relationships with prospects. The brand continues to grow by aligning ethical counseling with smart digital communication.